DIRECTION THROUGH KNOWLEDGE

Established in 2011 in Norwich, Norfolk, Zing Insights is a full-service market research agency specialising in customer experience research (CX research). We help organisations across the UK and beyond understand their customers, evaluate brand and service performance, and make data-driven decisions that lead to sustainable growth and profitability.

With more than 30 years of combined experience, our team delivers actionable insight across a wide range of sectors — including event and exhibition research, visitor research, exhibitor research, education, public services, and commercial industries. From live events and shows to complex service environments, we help organisations understand behaviour, perceptions, and outcomes at every stage of the customer journey.

Our reputation has grown organically through long-term client relationships, referrals, and a commitment to excellence in both qualitative and quantitative research. Whether through online surveys, focus groups, depth interviews, or bespoke analytics, we transform insight into clear direction — helping our clients improve customer satisfaction, strengthen marketing strategies, and drive measurable business improvement.