DIRECTION THROUGH KNOWLEDGE

Established in 2011 in Norwich, Norfolk, Zing Insights is a full-service market research agency specialising in measuring, analysing, and improving customer experience. We help organisations across the UK and beyond understand their customers, evaluate brand performance, and make data-driven decisions that lead to growth and profitability.

With more than 30 years of combined experience in market research, our team delivers actionable insights across a wide range of sectors — from events and visitor attractions to education, public services, and commercial industries. We’re passionate about transforming data into clear direction, helping our clients enhance customer satisfaction, develop effective marketing strategies, and drive measurable business improvement.

Our reputation has grown organically through long-term client relationships, referrals, and a commitment to excellence in qualitative and quantitative research. Whether through online surveys, focus groups, depth interviews, or bespoke analytics, we bring clarity and confidence to your decision-making — providing true direction through knowledge.