Why is gender equality important?

As a women, research business leader, I feel that it’s important to mark International Women’s Day now, more than ever. A recent Ipsos Mori study, found that almost 1 in… Read more »

Unlocking business success

In today’s dynamic business landscape, understanding customers has become more important than ever. Consumer preferences are constantly evolving, and businesses need to adapt quickly to stay competitive. Market research plays… Read more »

My family

Happy anniversary!

When I jumped on the Zing train 12 years ago and we symbolically launched on American Independence day, I had no idea I’d still be driving it 12 years later,… Read more »

Merry Christmas from all at Zing Insights

We’re just crossing the Ts and dotting the Is before signing off for the Christmas break – and a much-needed break it is too. What a year it has been… Read more »

Toot the horn – we’re 10!

Today is a day of celebration for us all at Zing – we’ve made it to our 10th anniversary.   Hey, we all know this is an amazing achievement for… Read more »

Healthcare Trends Webinar

This week, Lisa led a webinar in conjunction with Simon Marrett from Ellerton Marketing. The webinar discussed healthcare trends across 2020 and 2021, with research undertaken through use of the… Read more »

It was the best of times. It was the worst of times ….

Published in 1859, Charles Dickens wrote the first line to A Tale of Two Cities more than 150 years ago, but it’s so pertinent to 2020.  Let’s face it, this… Read more »

3 words

What 3 words would you use to describe 2020 so far?  Here’s a few for starters … Unprecedented?  Challenging?  Chaotic?  Scary? Dystopian? Exciting? Uncertain? Tumultuous? Mindful?  Life-changing? Anxious?  The reality… Read more »

When a little insight can be just enough….

Once upon a time, not so very long ago, commissioning an insight project typically meant embarking on a long and often pretty expensive journey.  Projects routinely ran for 8+ weeks… Read more »

Coronavirus: leisure, tourism & events

Along with the rest of the UK (and many populations around the world) we’ve spent many weeks now at home under lockdown. However, with the weather warming up, people are… Read more »

Data isn’t insight alone

The marketing stream at this years’ AEO Forums included a brilliant session from Ben Smithwell from Comotion. Ben’s session titled ‘Demystifying Customer Insight for Marketing Professionals’ highlighted, that data alone… Read more »


Persona definition the aspect of someone’s character that is presented to or perceived by others Today, the more widely used definition of persona is a tool for understanding audience behaviours,… Read more »

Testing times

It’s safe to say everyone is feeling the effects of or worrying about the economic downturn resulting from the spread of Coronavirus. We hope that our friends, family and clients… Read more »

Introducing: the Zing Panel

  This week sees the launch of our new-and-improved Zing Research Panel and we’re all very excited about it! Over the years, we’ve carried out lots of research projects and… Read more »

Visiting the 2020 AEO Forums

On Friday we (Lisa and I) visited the 2020 AEO Forums in London. It was a day of discovery and validation, so I thought I’d start by condensing the day… Read more »

Delivering Innovation in the Events Industry

Innovation is a word often used to describe newness and has been an events industry buzzword for some time. The unabated challenge of delivering innovation in the events industry year-on-year causes… Read more »

Hello from the new girl!

I joined Zing at the start of December 2019 and already it feels like I’ve always been here. My role is essentially a support one – proofreading reports, making travel… Read more »

AEO Awards 2019 - the Great Hall at the Savoy Hotel, AEO Awards

AEO Awards 2019 – watch the video!

The AEO Awards 2019 took place last month at Grosvenor House on Park Lane. As an event put on by the event industry for the event industry, the AEO team… Read more »

Anthropology and Business Insights

Writing an introductory blog post is a rite of passage for all new Zing people; however, I’ve managed to spend around nine months here before getting some words down in… Read more »

Content Marketing, tell the truth

Content Marketing and Storytelling: The Power Behind The Truth

It’s no secret that the customer is becoming savvy to traditional marketing strategies, both in consumer and commercial environments. As we all develop a resistance to direct advertising and unwanted… Read more »

AEO Excellence Awards

AEO Excellence Awards 2019 – Zing Insights are the proud sponsors of the Best Consumer Show award

  It’s 8 years since I launched Zing Insights (how did that happen?) and created an agency that is focused on measuring the customer experience, helping our clients drive business… Read more »

World Cup 2018 and using data in sport

With the World Cup only a matter of weeks ago, England fans all over the country are slowly returning to normality, while the players themselves will only have only had… Read more »

Starting at Zing

I joined the team just over two months ago now and how time flies… It was nothing more than perfect timing that the position here at Zing appeared, just as… Read more »

The importance of event evolution

With a 62-year history, you might have been surprised to hear the recent British Marine announcement that the London Boat Show 2019 will not be going ahead due to ‘insufficient… Read more »

GDPR Guidance for Clients

GDPR – Guidance on using personal data for research purposes Under the new GDPR regulations coming into force on 25 May 2018, we, as data processors, will need assurances from… Read more »

Sponsoring GoGoHares 2018 #GGH18

Summer 2018 brings a city trail of 50 hares to celebrate Break’s 50th Birthday. It’s a New Year, we have a new look and we’re pleased to be supporting Break… Read more »

New Look for a New Year

It’s hard to believe that it’s almost 7 years since we launched Zing Insights as an independent market research agency and we’ve experienced so much change in that time.   But… Read more »

What to look for in a good mystery shopper

One challenge facing many business owners is being able to view their own organisation and service objectively. As with many things, being too close to something can make it difficult… Read more »

GDPR - data regulations

GDPR – 6 common questions

Unless you have been on a very long holiday (lucky you if so!), it’s likely that you have heard the term “GDPR” a lot lately.  GDPR stands for General Data… Read more »

It’s our birthday!

Guess what?  Zing is 6, yes, unbelievable I know but we’re 6 years old on American Independence Day (yes, it was symbolic) and boy has that time has flown, scarily… Read more »

5 tips for getting the best out of your research agency

Commissioning research can be a significant investment and so I thought I’d share some tips for getting the best out of your agency when you do. 1. Write a brief… Read more »

AEO Excellence Awards 2017

The shortlist has been revealed and we’d like to send our congratulations to all the finalists at this year’s AEO Excellence Awards, which take place on 16th June in London!… Read more »

Experience of a lifetime

I recently had the fantastic opportunity to get out of the office and spend 5 weeks travelling around the simply incredible country of New Zealand. With our backpacks attached, my… Read more »

Is comparison the death of joy?

Mark Twain is credited for saying it was, but equally it can be really heartening to have a sense of where you are in relation to the best and worst… Read more »

11 days to go!

In 11 days, at 10am, I will be standing on (or a little behind!) the start line at the blue start of the 2017 Virgin Money London Marathon and there… Read more »

CIM B2B Conference 2017

This time last week, Jonathan and I took the day out to attend the CIM B2B marketing conference at Norwich Cathedral.  Wow, we couldn’t have had a nicer day to… Read more »

Mobile Research

The proverbial ‘smart’ phones have taken over the world!  With the recently announced re-release of the classic Nokia 3310 (with a battery the makers are claiming can last a whole… Read more »

AEO Marketing Forums – Review

The end of January always means one thing, the first AEO Forums of the year are upon us.  Having had a week of reflection I thought I would share my… Read more »

AEO Marketing Forums – Measuring Customer Satisfaction

It was great to catch up with some partners and clients at last weeks’ AEO Forums, it’s always a good focus for the start of another year. With a loose… Read more »

New Year, new start

I prefer to consider myself “eccentric” rather than just plain mad, but over 20 years working in Customer Service and administration could make anyone a little bonkers. Fortunately the team… Read more »

Merry Christmas from Zing

Phew, the end of 2016 is almost here and what a year it’s been!  I don’t think any opinion polls could have predicted the events we’ve experienced this year as… Read more »

Experiencing work!

Everyone at Zing has been very welcoming and made me feel part of the team, sharing laughs and allowing me to be involved in their work. Taking part in work… Read more »

I’ve arrived!

Only a week in and I can already tell I’m going to enjoy it here at Zing. Coming from a journalism role I knew the chance to speak to lots… Read more »

What does your brand mean to your customers?

Brand is a word that’s used widely but often inaccurately.  Is the product you sell or the service you offer a brand?  Brands produce/reinforce perceptions, they create an emotive response,… Read more »

Manchester Marathon 2016

I’m going to try and avoid using a lot of the clichés about running a marathon but since the beginning of 2016 I have dedicated a lot of my spare… Read more »

Testing, Testing

Anyone who has sat in the business development chair will be familiar with the sudden realisation that this is where it gets real. You can have all of the theories,… Read more »

Sweating the small stuff

It’s not something we’re supposed to do, so the saying goes, however I recently spent a day with the Association of Qualitative Research practitioners (AQR) doing exactly that. You see,… Read more »

Looking forward to the coming months

With the New Year (if we can still call it that) in full swing, we’ll soon be looking forward to the Summer months. In the meantime we have a host… Read more »

Why is benchmarking important?

Many performance measurements and KPI’s mean little in and of themselves without context and so competitive benchmarks provide valuable objectivity.  They help an organisation to evaluate their position within an… Read more »

The expectations of the modern customer

For many people visiting a consumer event is a considerable investment, not just financially but also in time, one of their most valuable assets.  That’s time spent planning, time travelling,… Read more »

A giant leap of faith!

I have a bucket list, do you?  I’m chuffed to have crossed off a lot of things off my list, but as I’ve gotten older, its become ever more apparent that if I… Read more »

Ideal Home Show partnership

We are pleased to announce that we have extended our agreement as official research partner of the Ideal Home Show for a further 5 shows. This agreement will see us… Read more »

Providing a sample

You might have missed the news that the polling industry (The British Polling Council) began its autopsy into its general election performance a few weeks ago. The investigation will be… Read more »

AEO Awards 2015

The sun was shining (as it seems it always does) for the annual AEO Awards held in the dark but plush basement ballroom of the Grosvenor House Hotel. After the… Read more »

Creating customer experiences

Happy customers are the lifeblood of any brand and in a world of peer review driven decision-making, brand advocates can be worth their weight in gold. But to keep promoters… Read more »

Hello, my name is Kelvin and I am a marketing addict

Write a blog piece they said. Introduce yourself to everyone. That put the pressure on. What should I say? Should I be all serious about marketing and business? I can… Read more »

My opinion on opinion polls

Now I don’t claim to be Nate Silver with his predictive/analytical abilities but I have made reasonable living from working with data. So I feel duty bound to give my… Read more »

DIY research do’s and don’ts

We are often asked what we do that free survey or DIY software can’t do. I could go on and on about this, but since DIY research is here to… Read more »

Ideal Home Show commission with Zing!

It’s a pivotal year in the Ideal Home Shows more than 100 year history, with 2015 seeing the show return to Olympia for the first time since 1978. A change… Read more »

To benchmark or not to benchmark?

Much has been said and written about the power of benchmarking, comparing brand performance against a benchmark of other brands performance.  While I agree that this can be a useful… Read more »

AEO Event marketing forum 2015

The AEO Marketing Forum always provides food for thought and this years’ forum was no exception. Held at the Crystal last Thursday the day kicked off with a keynote session… Read more »

Predicting an exciting 2015

Firstly, Happy New Year and may 2015 bring much prosperity! Personally I’m not one for new years resolutions – why do so many resolutions require us to ‘give-up’ something (chocolate,… Read more »

Grass Roots

With two football fanatics on the Zing team, it was hardly surprising that thoughts of putting something back into our local community turned quickly to football sponsorship. The fact that… Read more »


This time last week, myself and Lisa took a day out of the office to attend the Event Marketing Summit (#EMS2014) at the Mermaid Theatre in London. The summit was… Read more »

Joining Zing

When the opportunity presented itself to become part of the Zing team, it was an offer I felt I couldn’t turn down. Lisa and Paul are two people who I… Read more »

Gems of wisdom

It’s hard to believe that it’s almost 3 years since we launched Zing, the time has whizzed by at lightning speed and I’d be lying if I said we haven’t… Read more »

A new year for infectious optimism

For me, the New Year acts as a prompt to look forward to the year ahead.  I’m not one for dwelling on the year that’s past or for making resolutions… Read more »

Have a fan-tash-tic christmas from all at Zing!

Our Zingy Christmas Mixology Night

It’s been a busy year for all of us at Zing, so we were all looking forward to celebrating our success over the past 12 months and getting in the… Read more »

Zing welcomes a new addition to the family

We are thrilled to announce the birth of baby Samuel, son to our director Paul Kemp and his wife Julia.   Sam was born on the 16th October. The proud… Read more »

Food for Thought

Take Part and Research

Zing Insights are finalists in the EDP Business Awards

We are delighted to announce that Zing Insights have been short-listed for the Future50 One to Watch category of the Eastern Daily Press Business Awards 2013. The One to Watch… Read more »

Research shows positive impact of GoGoGorillas art trail on Norwich

Summer may be over, but we haven’t forgotten the GoGoGorillas yet! At Zing HQ, we’ve been going bananas since the art trail was announced over a year ago. Colourfully decorated… Read more »

My Experience at Zing Insights

Since starting in early June, three months have passed in what seems like no time at all. I have enjoyed the chance to co-ordinate Zing’s contribution to the GoGoGorillas project… Read more »

Context Is King

  At Zing, we believe that context is often what really matters when conducting research. Many of our clients say that where we add the greatest value is by putting… Read more »

5 Top Tips when Using Survey Monkey for Research

If you’ve taken online surveys in the past few years, chances are that at least some of them have been built using Survey Monkey. Since it launched in 1999, the… Read more »

We want your views on the GoGoGorillas!

Completely fixated on Norwich’s City Hall, our GoGoGorilla, Gareth is just one of 53 vibrant gorilla sculptures populating the fine city of Norwich. We don’t doubt that by the end… Read more »

Zing Celebrates Our 2nd Birthday!

The team over at Zing HQ were delighted to celebrate the second birthday of the company last week! To mark the occasion, copious amounts of sweets and doughnuts were consumed… Read more »

A blossoming start to the summer of 2013

The good news is that just weeks after my final exam (Business and Management BSc, UEA) this year I was able to find full-time employment in the form of a… Read more »

Gorillas Invade Norwich!

Zing Insights is proud to be supporting local charity Break and Wild in Art, by providing research for the GoGoGorillas outdoor art trail, happening across Norwich this summer. 53 life-sized… Read more »

Zing Insights proud sponsors of BEST USE OF SOCIAL MEDIA at the AEO Excellence Awards 2013

The AEO Excellence Awards represent the best that the events industry has to offer, showcasing the amazing achievements within our industry over the past 12 months. The illustrious event recognises… Read more »

Zing Insights are approved supplier of ESSA, AEO & AEV

Zing are delighted to announce our membership of ESSA – Event  Supplier and Services Association. In the current economic climate it is important to make the right choice, to have confidence in your… Read more »

New Vacancy at Zing Towers

Administrative/Market Research Assistant – Part time We require an Administrative Assistant to work in the office based in South Norfolk. We are a specialist in Market Research. The successful candidate… Read more »

Proud sponsors of GoGo Gorillas!

Zing Insights are thrilled to announce that we’re proud sponsors of GoGo Gorillas! Norwich 2013 in support of Break Charity and Born Free Foundation. GoGo Gorillas is a fantastic art… Read more »

Who is really responding to online surveys?

Have you ever done your grocery shopping online and then received a customer survey to your inbox a few days later? Did you take the time to fill it in?… Read more »

Lies lies and damned statistics!

As I read the recent report that sledge sales had increased by 600% I was reminded again just how dangerous statistics can be for the inexperienced.  You see, when I… Read more »

Drinking in the festive spirit!

It’s hard to believe it’s already our 2nd Zing Christmas, the time has flown we’ve been so busy – thanks to our growing client list.  Thanks to you all, you… Read more »

Zing Insights in Norfolk Future50

We are delighted to have been chosen to join an elite group as one of this year’s Norfolk Future50 – a list of the top 50 pioneering and innovative companies… Read more »

Zing Insights highly commended in regional awards

Just over a year after launching, we were thrilled to be highly commended as one of three finalists for the Best New Business Award at the recent EDP Business Awards… Read more »

Best New Business Finalist

Here at Zing Insights we are riding high on pride having been selected as one of 3 finalists for Best New Business in the 2012 Eastern Daily Press Business Awards in… Read more »

Researching with Glee!

I can’t believe it’s already our final day at Glee 2012 – the garden retail show.  Our team have been collecting visitor feedback on this evolving event using our research pods which… Read more »

Zing Insights invited to host session at AEO Marketing Forum 2012

Zing Insights are delighted to announce we have been invited to host a session at the AEO Marketing Forum. The forum organised by the Association of Event Organisers is to be held on… Read more »

Zing Insights awarded research contract for Farnborough International Airshow 2012

Farnborough International Airshow (FIA) is a unique event – open to both trade and public, business leaders, aviation enthusiasts and day-trippers over a seven day period. It is the largest truly… Read more »

Zing Insights proud sponsors of Innovation Award at AEO Excellence Awards

I’m pleased to announce that Zing Insights are proud sponsors of the Innovation Award at this year’s AEO Excellence Awards. The AEO Excellence Awards 2012 will take place on Friday… Read more »

Happy birthday to us!

It’s hard to believe that a year has passed, we’ve been so busy.  Thank you to everyone who has supported us, old clients and new, we’ve thoroughly enjoyed working with… Read more »

Zing Insights appointed official research partner for Marketing Week Live

Zing Insights are delighted to announce that we have been awarded the research contract for Marketing Week Live 2012.  Zing will be conducting a programme of research which includes the… Read more »

Zing Insights awarded Taste of London contract

We are delighted to announce we have been awarded the 2012 research contract for Taste of London. Zing will be conducting a programme of research which includes the use of… Read more »

Have a diamond weekend!

Here’s wishing everyone who knows us a ‘diamond’ weekend.  We’ll be making the most of our two extra days off and hope you, like us, will be having fun in… Read more »

All Aboard The Zing Express

As the Zing Express continues to gather pace we find ourselves at one of the most exciting times for any organisation – recruitment. Our blog is intended to guide those… Read more »

Top 5 FAQ about Net Promoter Score

1. What is a Net Promoter Score or NPS? NPS is a KPI designed by Fred Reichheld to simplify measuring customer loyalty. Its simplicity has led to its popularity and… Read more »

Don’t mention the Olympics!

Ok, so who is up to speed on the legislation to stop ambush marketing during this year’s Olympic Games? Which of these phrases can you use in your marketing material… Read more »

Innovation 2012!

Following a period of significant development, we can announce the launch of our fantastic new offline iPad research solution! Whilst most iPad research applications are reliant on wifi, ours operates… Read more »

Leading the field

Who doesn’t like praise? We’d be liars if we said that unsolicited praise from a customer didn’t make us happy. We thrive on the recognition that we’ve done good, so… Read more »

Why design is important for surveys

Firstly what is a brand touchpoint – simply defined, a brand touchpoint is all the points where you, your employees, your brand generally, touches a customer or potential customer. If… Read more »

Happy New Year!

What a busy & exciting year 2011 has been for us. THANK YOU so much for all your encouragement & support, we are thrilled with how far we have come… Read more »

Predictions for growth in the exhibition industry…

It’s December and (along with all the trade press) time to start focussing on what the new year may bring. Research we conducted recently with over 700 event professionals explored… Read more »

Better late than never!

We’ve decided to join all the cool kids and start a blog. I know, I know…but better late than never! If you’re the social sort then why not head over to… Read more »

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