Innovation 2012!

Following a period of significant development, we can announce the launch of our fantastic new offline iPad research solution!

Whilst most iPad research applications are reliant on wifi, ours operates entirely offline, so they’re perfect for locations where wireless connectivity and power can be unreliable e.g. live events, tourist attractions, shops & shopping centres, etc. The result is that our solution is not subject to downtime relating to a lack of connectivity or to power loss – put in the middle of a field and our research stations will still work 100% of the time!

Our software is a professional research tool meaning our surveys are designed to deliver positive brand representations including graphics and multi-media e.g. video footage and designed to be intuitive and engaging for any audience. Because it’s a professional research solution, our software incorporates advanced statistical analysis and enables us to deliver true actionable insights rather than topline findings.

We’re a complete solution – from briefing to questionnaire and data collection through to insights, we manage the whole process meaning your time can be spent where it delivers best value.

Our research stations are standalone and battery powered which means there’s no need for furniture hire or design, just signage. We simply require sufficient space in a high footfall area – which means that the overall costs associated with face-to-face research can be reduced significantly.

Director, Lisa Holt said “Research shows that iPads have the ‘sexy’ factor that traditional touch-screens don’t, people can’t keep their hands off iPads and so engagement and therefore response, is high.” “We believe that marketers want the most effective, engaging and innovative solution for their research at the right price for their business and we’re confident that we deliver exactly that.”

“This isn’t just for consumer research either, although conventional wisdom has seen most B2B research conducted online, response rates aren’t what they once were and so our research stations represent a viable alternative for representative on-site data collection and fast results turnaround, we can produce initial research results immediately following data collection.”

Lisa

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