3 words

What 3 words would you use to describe 2020 so far?  Here’s a few for starters …

Unprecedented?  Challenging?  Chaotic?  Scary? Dystopian? Exciting? Uncertain? Tumultuous? Mindful?  Life-changing? Anxious? 

The reality is, it’s probably been different for each of us because our experiences are individual and often based around our innate natures. 

Some of us are enjoying an enforced ‘slow-down’, others are busier/more stressed than ever.  Planners struggle with the continual uncertainty, while those who are more spontaneous find it easier to adapt fluidly to ever-changing situations. Many of us are up and down, riding the tides and going through every emotion, sometimes all in the same day or even hour!

Understanding how customers are experiencing and responding to (sorry) the new normal is key to being able to adapt, flex, pivot and respond to opportunities successfully.  Have their customer experiences during the pandemic changed the way they feel about and want to engage with your brand, your service, your experience?  What are the barriers to engagement and how can you overcome them?

COVID-19 isn’t going anywhere, anytime soon so, having up-to-date customer insight to drive communication, services and experiences will quickly separate the winners from the rest. 

If you want to be a winner, get in touch to find out how we can help you understand your customers.

My family

Happy anniversary!

When I jumped on the Zing train 12 years ago and we symbolically launched on American Independence day, I had no idea I’d still be driving it 12 years later,… Read more »

So here it is…..

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Merry Christmas from all at Zing Insights

We’re just crossing the Ts and dotting the Is before signing off for the Christmas break – and a much-needed break it is too. What a year it has been… Read more »

Toot the horn – we’re 10!

Today is a day of celebration for us all at Zing – we’ve made it to our 10th anniversary.   Hey, we all know this is an amazing achievement for… Read more »

Healthcare Trends Webinar

This week, Lisa led a webinar in conjunction with Simon Marrett from Ellerton Marketing. The webinar discussed healthcare trends across 2020 and 2021, with research undertaken through use of the… Read more »

It was the best of times. It was the worst of times ….

Published in 1859, Charles Dickens wrote the first line to A Tale of Two Cities more than 150 years ago, but it’s so pertinent to 2020.  Let’s face it, this… Read more »

Our Clients

We have extensive experience working across a wide range of industry sectors for many leading brands.