3 words

What 3 words would you use to describe 2020 so far?  Here’s a few for starters …

Unprecedented?  Challenging?  Chaotic?  Scary? Dystopian? Exciting? Uncertain? Tumultuous? Mindful?  Life-changing? Anxious? 

The reality is, it’s probably been different for each of us because our experiences are individual and often based around our innate natures. 

Some of us are enjoying an enforced ‘slow-down’, others are busier/more stressed than ever.  Planners struggle with the continual uncertainty, while those who are more spontaneous find it easier to adapt fluidly to ever-changing situations. Many of us are up and down, riding the tides and going through every emotion, sometimes all in the same day or even hour!

Understanding how customers are experiencing and responding to (sorry) the new normal is key to being able to adapt, flex, pivot and respond to opportunities successfully.  Have their customer experiences during the pandemic changed the way they feel about and want to engage with your brand, your service, your experience?  What are the barriers to engagement and how can you overcome them?

COVID-19 isn’t going anywhere, anytime soon so, having up-to-date customer insight to drive communication, services and experiences will quickly separate the winners from the rest. 

If you want to be a winner, get in touch to find out how we can help you understand your customers.

Anyone can gather insights, right?

True enough, there are loads of ‘do it yourself’ tools available out there and it doesn’t take a rocket scientist to create and send a customer survey, but as one… Read more »

Unlocking business success

In today’s dynamic business landscape, understanding customers has become more important than ever. Consumer preferences are constantly evolving, and businesses need to adapt quickly to stay competitive. Market research plays… Read more »

Why is gender equality important?

As a women, research business leader, I feel that it’s important to mark International Women’s Day now, more than ever. A recent Ipsos Mori study, found that almost 1 in… Read more »

My family

Happy anniversary!

When I jumped on the Zing train 12 years ago and we symbolically launched on American Independence day, I had no idea I’d still be driving it 12 years later,… Read more »

So here it is…..

2022 has passed like a whirlwind – we’ve been busier than a busy person in busy world, not that we’re complaining – the opposite, in fact, we’ve had an amazing… Read more »

Merry Christmas from all at Zing Insights

We’re just crossing the Ts and dotting the Is before signing off for the Christmas break – and a much-needed break it is too. What a year it has been… Read more »

Our Clients

We have extensive experience working across a wide range of industry sectors for many leading brands.