The CarFest team were keen to refresh their event and wanted to know how best to position this to their loyal, returning festival-goers while also attracting new people to attend.
Method
Using a combination of online surveys and a series of focus groups, we collected both quantitative and qualitative insights from CarFest visitors. Our survey achieved over 1,600 responses with feedback about the brand and we selected focus group participants who reflected the audiences to give us more in-depth feedback at focus groups.
Outcome
We were able to make recommendations to the CarFest team, firstly some ‘quick wins’ but also some longer term strategic changes that will help the event grow and thrive. By using videos taken from the focus groups the team were able to hear the feedback first hand from their visitors.
