It was the best of times. It was the worst of times ….

Published in 1859, Charles Dickens wrote the first line to A Tale of Two Cities more than 150 years ago, but it’s so pertinent to 2020.  Let’s face it, this has probably been one of the most universally challenging years in most of our memories, but it’s not all been bad, right?!!

Lots of us have had a chance to connect/reconnect with our families; reduced commuting time, better work: life balance, has meant that families have had an opportunity to grow together.

There’s greater emphasis on appreciating what we have; the NHS, key workers, nature, a roof over our heads, food on the table (even if it was our attempts at sour dough or banana bread!) or our general health & wellbeing.

We’ve demonstrated that we are resilient.  We can change, we can be flexible, agile and adaptable.   We’ve nudged out of our old groove and we’re dancing to a new tune.

Looking forwards, I really hope that we’ll remember this time and truly appreciate all of the amazing experiences we can have once the world opens up to us again.  Who hasn’t missed live music, theatre, travel, comedy?  It’s nice to have time at home but I for one, can’t wait to get out and experience ‘real life’ !

In the meantime, wishing you all a low-key holiday and here’s to a happy, healthy 2021.

Posted by: Lisa

Strengthening Cybersecurity

Cybersecurity is critically important for any market research business due to the sensitive nature of the data we handle and the potential consequences of a security breach. Here’s why we… Read more »

Speeding towards 2025..

Is it just me or has this year flown faster than Concorde?! We’ve been so busy our feet have barely touched the ground. This year really has definitely kept us… Read more »

Entering our teens!

Yes, it’s true, our special birthday has been a bit eclipsed by the election, but it’s still an exciting time for us as we celebrate becoming a teen. Just like… Read more »

Anyone can gather insights, right?

True enough, there are loads of ‘do it yourself’ tools available out there and it doesn’t take a rocket scientist to create and send a customer survey, but as one… Read more »

Why is gender equality important?

As a women, research business leader, I feel that it’s important to mark International Women’s Day now, more than ever. A recent Ipsos Mori study, found that almost 1 in… Read more »

Unlocking business success

In today’s dynamic business landscape, understanding customers has become more important than ever. Consumer preferences are constantly evolving, and businesses need to adapt quickly to stay competitive. Market research plays… Read more »

Our Clients

We have extensive experience working across a wide range of industry sectors for many leading brands.