Zing Insights provides market research Norwich organisations can rely on, as a full-service agency based in Norwich, Norfolk. Since 2011 we have helped organisations understand their customers, visitors and exhibitors so they can make confident, insight-led decisions.

What’s involved and your options

Every research project starts with a clear question: what do you need to know, and what decision will it inform? From there we design the right method rather than forcing a one-size-fits-all survey.

• Customer experience research: finding out how customers feel at each touchpoint, where friction occurs and what drives loyalty. If you are weighing up which approach suits you, our guide to CX research explains how it differs from traditional market research.
• Event and exhibition research: understanding what attendees and exhibitors value, why they come back (or don’t) and how to grow future events.
• Visitor research: for attractions, venues and destinations wanting to know who their visitors are, how they found out about them and what would bring them back.
• Exhibitor research: measuring satisfaction and return on investment from the exhibitor’s point of view.

Depending on the brief, we may use surveys, interviews, on-site fieldwork or a combination. Our overview of customer experience research methods sets out the main options in more detail.

Market research Norwich: why choose a local specialist

Working with a Norwich-based agency means we can meet you in person, attend your event or visit your site without lengthy travel arrangements. We know the Norfolk and Suffolk market, from city-centre businesses to coastal and rural visitor destinations, which helps us frame questions that make sense to local audiences.

Because we have specialised in CX, events and visitor research since 2011, you get a team that understands these sectors rather than a generalist learning on your budget.

Recent work

We don’t yet have Norwich case studies published on this page. If you would like to see examples relevant to your sector, ask us and we will share what we can, subject to client confidentiality.

Areas around Norwich we cover

We work across Norfolk, including Norwich and Holt, and throughout Suffolk. We also run projects in London, Birmingham and Manchester, so organisations with events or sites in several regions can work with one agency.

Frequently asked questions

Are you a tourism design agency?

No. We are a research agency rather than a design agency. For tourism businesses and attractions in and around Norwich, we provide visitor research that can inform design, marketing and planning decisions made by you or your creative partners.

Can you run research at our event in Norwich?

Yes. Event and exhibition research is one of our core specialisms, and being based in Norwich makes on-site work at local venues straightforward.

How does a project get started?

We begin with a conversation about your goals, audience and timescales, then propose an approach and costs. The basis on which we work is set out in our market research terms and conditions.