
The Vanishing Respondent: Why Sample Quality is the Next Big Crisis in Research
December 1, 2025Instead of sending cards this year, we’ve done something that truly means something.
We’ve donated to Action for Children, helping bring a bit of sparkle, silliness and joy into kids’ lives this Christmas — because every child deserves to feel that pure, unfiltered festive magic.
As we wrap up another whirlwind year (research crises, vanishing respondents, and more tea than is medically advisable…), it feels good to channel some of that energy into something that genuinely makes a difference.
Here’s to a Christmas full of warmth, kindness and maybe the odd mince pie-related mishap.
And cheers to a New Year that’s bright, bold and — with any luck — a little less chaotic than the last one. 🥂
Wishing you all a wonderful Christmas and a cracking start to 2026! ❤️

