Zing Insights offers GDPR market research Norwich clients can commission with confidence: it is a full-service market research agency based in Norwich, Norfolk, running research since 2011 and handling respondent personal data under UK GDPR and the Data Protection Act 2018. If you’re thinking about customer, visitor or exhibitor research, this page explains how personal data fits into that work and what you can expect from us.

GDPR market research Norwich: what’s involved with personal data

Most research collects some personal data. That might be an email address used to send a post-visit survey, a feedback form at an exhibition stand, or a recorded interview with a customer. Under UK GDPR, anyone collecting that data needs a lawful basis for it, has to tell people clearly how it will be used, and should keep only what the research actually needs.

When you commission research, a few things should be agreed before fieldwork begins:

• Who is the controller and who is the processor. If you hand us your customer or visitor list, the contract should say which party is responsible for what.
• What respondents are told. Survey invitations and consent wording should explain who is asking, why, and how answers will be used.
• How results are reported. Most clients need aggregated findings, not data that identifies individual respondents.
• How long data is kept. Agree retention and deletion at the start rather than at the end.

For the detail of how we collect, use and store personal information, read our privacy policy for market research participants and clients.

Why choose a local Norwich agency

Event and visitor research often happens in person, at venues, shows and attractions across Norfolk. Working with a Norwich-based team means you can meet the people running your project, agree the questionnaire and the data arrangements face to face, and have someone close by during fieldwork. We’ve been doing this from Norwich since 2011, so the work is planned and managed locally rather than passed to a distant call centre.

Talking about privacy early also helps response rates. Respondents are more willing to give honest feedback when the invitation is clear and they trust how their answers will be treated.

Recent work

We haven’t published case studies on this page yet. If you’d like to see examples of our CX, event or visitor research, ask us and we’ll share what we can, within the confidentiality we owe to other clients.

Areas around Norwich we cover

Our base is Norwich, and we run projects across Norfolk, including Holt and the north Norfolk coast, and into Suffolk. For exhibitions, conferences and multi-site customer programmes we also work in London, Birmingham and Manchester. The same data protection approach applies wherever the fieldwork takes place.

Frequently asked questions

Can you use our own customer list for a survey?

Often, yes. It depends on what your customers were told when you collected their details and on your lawful basis for contacting them. We’ll go through this with you before any invitations are sent.

Will you report back what individual respondents said?

Findings are normally reported in aggregate. If you need named or identifiable feedback, for example to follow up a complaint, respondents have to be told that clearly and agree to it.

Where can I read how Zing Insights handles personal data?

Our privacy policy, linked above, sets out what we collect, why, and how you can exercise your rights over your data.

Do you only work with Norwich businesses?

No. We’re based in Norwich, but we work for clients across Norfolk, Suffolk and the UK, including at events in London, Birmingham and Manchester.