Quantitative

The value of quantitative market research lies in the numbers. Using robust, representative samples, we collect reliable data that can confidently guide business and marketing decisions. Our quantitative research methods are designed to provide statistically valid results that help organisations measure customer satisfaction, evaluate brand performance, and identify market opportunities.

We collect data in a structured, systematic, and consistent way, ensuring results are accurate and comparable across different audiences. Every survey is carefully designed to minimise sample bias, order effects, and interviewer influence, delivering trustworthy insights expressed in clear numerical terms — for example, 8 out of 10 customers preferred, a third of consumers chose, or 60% would recommend.

At Zing Insights, we know that asking the right questions is at the heart of good quantitative research. We collaborate closely with our clients to understand their business objectives before designing any study — using our expertise in survey design, questionnaire development, and data analysis to ensure every project delivers meaningful, actionable insights.

We also believe that respondents who enjoy taking part in research give more thoughtful, reliable answers. That’s why we make every online survey, telephone interview, or face-to-face questionnaire as engaging and user-friendly as possible. Our goal is simple: to generate high-quality market research data that informs better decisions and drives measurable improvement.