Informing decision making

It’s our business to help you better understand your customers, lapsed customers, visitors, exhibitors, and prospects — so you can maximise your potential and make confident, evidence-based decisions.

Through customer experience (CX) research, event and exhibition research, and in-depth visitor and exhibitor research, we provide direction through knowledge. This enables our clients to focus on what matters most, invest where it delivers the greatest benefit, make informed savings, improve return on investment, and increase engagement, spend, and footfall.

 Ultimately, our role is to help organisations perform more effectively and profitably by turning insight into clear, actionable direction.

Find out more information on:

• B2B Events such as CWIEME Berlin
• B2C Events such as This Morning Live
• Leisure and Tourism such as Banham Zoo, Africa Alive and the Dinosaur Adventure Park
• Outdoor Events such as Farnborough Air Show
• Publishing such as Construction News
• Mystery Visits
• Miscellaneous such as Go Go Gorillas

Each project is tailored to the client’s objectives, using the most appropriate qualitative and quantitative methods to deliver insight that supports strategic and operational decision-making.