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On Friday we (Lisa and I) visited the 2020 AEO Forums in London. It was a day of discovery and validation, so I thought I’d start […]

This week sees the launch of our new-and-improved Zing Research Panel and we’re all very excited about it! Over the years, we’ve carried out lots of […]

It’s safe to say everyone is feeling the effects of or worrying about the economic downturn resulting from the spread of Coronavirus. We hope that our […]

Persona definition the aspect of someone’s character that is presented to or perceived by others Today, the more widely used definition of persona is a tool […]

The marketing stream at this years’ AEO Forums included a brilliant session from Ben Smithwell from Comotion. Ben’s session titled ‘Demystifying Customer Insight for Marketing Professionals’ […]

Along with the rest of the UK (and many populations around the world) we’ve spent many weeks now at home under lockdown. However, with the weather […]

Once upon a time, not so very long ago, commissioning an insight project typically meant embarking on a long and often pretty expensive journey.  Projects routinely […]

What 3 words would you use to describe 2020 so far?  Here’s a few for starters … Unprecedented?  Challenging?  Chaotic?  Scary? Dystopian? Exciting? Uncertain? Tumultuous? Mindful?  […]

Published in 1859, Charles Dickens wrote the first line to A Tale of Two Cities more than 150 years ago, but it’s so pertinent to 2020.  […]