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Cybersecurity is critically important for any market research business due to the sensitive nature of the data we handle and the potential consequences of a security […]

Is it just me or has this year flown faster than Concorde?! We’ve been so busy our feet have barely touched the ground. This year really […]

Yes, it’s true, our special birthday has been a bit eclipsed by the election, but it’s still an exciting time for us as we celebrate becoming […]

As a women, research business leader, I feel that it’s important to mark International Women’s Day now, more than ever. A recent Ipsos Mori study, found […]

When I jumped on the Zing train 12 years ago and we symbolically launched on American Independence day, I had no idea I’d still be driving […]

We’re just crossing the Ts and dotting the Is before signing off for the Christmas break – and a much-needed break it is too. What a […]

Today is a day of celebration for us all at Zing – we’ve made it to our 10th anniversary. Hey, we all know this is an amazing […]

This week, Lisa led a webinar in conjunction with Simon Marrett from Ellerton Marketing. The webinar discussed healthcare trends across 2020 and 2021, with research undertaken […]

Published in 1859, Charles Dickens wrote the first line to A Tale of Two Cities more than 150 years ago, but it’s so pertinent to 2020.  […]

What 3 words would you use to describe 2020 so far?  Here’s a few for starters … Unprecedented?  Challenging?  Chaotic?  Scary? Dystopian? Exciting? Uncertain? Tumultuous? Mindful?  […]

Once upon a time, not so very long ago, commissioning an insight project typically meant embarking on a long and often pretty expensive journey.  Projects routinely […]

Along with the rest of the UK (and many populations around the world) we’ve spent many weeks now at home under lockdown. However, with the weather […]

The marketing stream at this years’ AEO Forums included a brilliant session from Ben Smithwell from Comotion. Ben’s session titled ‘Demystifying Customer Insight for Marketing Professionals’ […]

Persona definition the aspect of someone’s character that is presented to or perceived by others Today, the more widely used definition of persona is a tool […]

It’s safe to say everyone is feeling the effects of or worrying about the economic downturn resulting from the spread of Coronavirus. We hope that our […]

This week sees the launch of our new-and-improved Zing Research Panel and we’re all very excited about it! Over the years, we’ve carried out lots of […]

On Friday we (Lisa and I) visited the 2020 AEO Forums in London. It was a day of discovery and validation, so I thought I’d start […]

Innovation is a word often used to describe newness and has been an events industry buzzword for some time. The unabated challenge of delivering innovation in the […]

I joined Zing at the start of December 2019 and already it feels like I’ve always been here. My role is essentially a support one – […]

The AEO Awards 2019 took place last month at Grosvenor House on Park Lane. As an event put on by the event industry for the event […]

Writing an introductory blog post is a rite of passage for all new Zing people; however, I’ve managed to spend around nine months here before getting […]

It’s no secret that the customer is becoming savvy to traditional marketing strategies, both in consumer and commercial environments. As we all develop a resistance to […]

It’s 8 years since I launched Zing Insights (how did that happen?) and created an agency that is focused on measuring the customer experience, helping our […]

With the World Cup only a matter of weeks ago, England fans all over the country are slowly returning to normality, while the players themselves will […]

I joined the team just over two months ago now and how time flies… It was nothing more than perfect timing that the position here at […]

With a 62-year history, you might have been surprised to hear the recent British Marine announcement that the London Boat Show 2019 will not be going […]

GDPR – Guidance on using personal data for research purposes Under the new GDPR regulations coming into force on 25 May 2018, we, as data processors, […]

Summer 2018 brings a city trail of 50 hares to celebrate Break’s 50th Birthday. It’s a New Year, we have a new look and we’re pleased […]

It’s hard to believe that it’s almost 7 years since we launched Zing Insights as an independent market research agency and we’ve experienced so much change […]

One challenge facing many business owners is being able to view their own organisation and service objectively. As with many things, being too close to something […]

Unless you have been on a very long holiday (lucky you if so!), it’s likely that you have heard the term “GDPR” a lot lately.  GDPR […]

Guess what?  Zing is 6, yes, unbelievable I know but we’re 6 years old on American Independence Day (yes, it was symbolic) and boy has that […]

Commissioning research can be a significant investment and so I thought I’d share some tips for getting the best out of your agency when you do. […]

The shortlist has been revealed and we’d like to send our congratulations to all the finalists at this year’s AEO Excellence Awards, which take place on […]

I recently had the fantastic opportunity to get out of the office and spend 5 weeks travelling around the simply incredible country of New Zealand. With […]

Mark Twain is credited for saying it was, but equally it can be really heartening to have a sense of where you are in relation to […]

In 11 days, at 10am, I will be standing on (or a little behind!) the start line at the blue start of the 2017 Virgin Money […]

This time last week, Jonathan and I took the day out to attend the CIM B2B marketing conference at Norwich Cathedral. Wow, we couldn’t have had […]

The proverbial ‘smart’ phones have taken over the world! With the recently announced re-release of the classic Nokia 3310 (with a battery the makers are claiming […]

The end of January always means one thing, the first AEO Forums of the year are upon us. Having had a week of reflection I thought […]

It was great to catch up with some partners and clients at last weeks’ AEO Forums, it’s always a good focus for the start of another […]

I prefer to consider myself “eccentric” rather than just plain mad, but over 20 years working in Customer Service and administration could make anyone a little […]

Phew, the end of 2016 is almost here and what a year it’s been!  I don’t think any opinion polls could have predicted the events we’ve […]

Everyone at Zing has been very welcoming and made me feel part of the team, sharing laughs and allowing me to be involved in their work. […]

Only a week in and I can already tell I’m going to enjoy it here at Zing. Coming from a journalism role I knew the chance […]

Brand is a word that’s used widely but often inaccurately.  Is the product you sell or the service you offer a brand?  Brands produce/reinforce perceptions, they […]

I’m going to try and avoid using a lot of the clichés about running a marathon but since the beginning of 2016 I have dedicated a […]

Anyone who has sat in the business development chair will be familiar with the sudden realisation that this is where it gets real. You can have […]

  It’s not something we’re supposed to do, so the saying goes, however I recently spent a day with the Association of Qualitative Research practitioners (AQR) […]

With the New Year (if we can still call it that) in full swing, we’ll soon be looking forward to the Summer months. In the meantime […]

Many performance measurements and KPI’s mean little in and of themselves without context and so competitive benchmarks provide valuable objectivity.  They help an organisation to evaluate […]

For many people visiting a consumer event is a considerable investment, not just financially but also in time, one of their most valuable assets.  That’s time […]

We are pleased to announce that we have extended our agreement as official research partner of the Ideal Home Show for a further 5 shows. This […]

You might have missed the news that the polling industry (The British Polling Council) began its autopsy into its general election performance a few weeks ago. […]

The sun was shining (as it seems it always does) for the annual AEO Awards held in the dark but plush basement ballroom of the Grosvenor […]

Happy customers are the lifeblood of any brand and in a world of peer review driven decision-making, brand advocates can be worth their weight in gold. […]

Write a blog piece they said. Introduce yourself to everyone. That put the pressure on. What should I say? Should I be all serious about marketing […]

Now I don’t claim to be Nate Silver with his predictive/analytical abilities but I have made reasonable living from working with data. So I feel duty […]

We are often asked what we do that free survey or DIY software can’t do. I could go on and on about this, but since DIY […]

It’s a pivotal year in the Ideal Home Shows more than 100 year history, with 2015 seeing the show return to Olympia for the first time […]

Much has been said and written about the power of benchmarking, comparing brand performance against a benchmark of other brands performance.  While I agree that this […]

The AEO Marketing Forum always provides food for thought and this years’ forum was no exception. Held at the Crystal last Thursday the day kicked off […]

Firstly, Happy New Year and may 2015 bring much prosperity! Personally I’m not one for new years resolutions – why do so many resolutions require us […]

With two football fanatics on the Zing team, it was hardly surprising that thoughts of putting something back into our local community turned quickly to football […]

This time last week, myself and Lisa took a day out of the office to attend the Event Marketing Summit (#EMS2014) at the Mermaid Theatre in […]

When the opportunity presented itself to become part of the Zing team, it was an offer I felt I couldn’t turn down. Lisa and Paul are […]

It’s hard to believe that it’s almost 3 years since we launched Zing, the time has whizzed by at lightning speed and I’d be lying if […]

For me, the New Year acts as a prompt to look forward to the year ahead.  I’m not one for dwelling on the year that’s past […]

It’s been a busy year for all of us at Zing, so we were all looking forward to celebrating our success over the past 12 months […]