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Much has been said and written about the power of benchmarking, comparing brand performance against a benchmark of other brands performance.  While I agree that this […]

It’s a pivotal year in the Ideal Home Shows more than 100 year history, with 2015 seeing the show return to Olympia for the first time […]

We are often asked what we do that free survey or DIY software can’t do. I could go on and on about this, but since DIY […]

Now I don’t claim to be Nate Silver with his predictive/analytical abilities but I have made reasonable living from working with data. So I feel duty […]

Write a blog piece they said. Introduce yourself to everyone. That put the pressure on. What should I say? Should I be all serious about marketing […]

Happy customers are the lifeblood of any brand and in a world of peer review driven decision-making, brand advocates can be worth their weight in gold. […]