Happy customers are the lifeblood of any brand and in a world of peer review driven decision-making, brand advocates can be worth their weight in gold. […]
You might have missed the news that the polling industry (The British Polling Council) began its autopsy into its general election performance a few weeks ago. […]
For many people visiting a consumer event is a considerable investment, not just financially but also in time, one of their most valuable assets. That’s time […]
Many performance measurements and KPI’s mean little in and of themselves without context and so competitive benchmarks provide valuable objectivity. They help an organisation to evaluate […]