blog

It’s no secret that the customer is becoming savvy to traditional marketing strategies, both in consumer and commercial environments. As we all develop a resistance to […]

Writing an introductory blog post is a rite of passage for all new Zing people; however, I’ve managed to spend around nine months here before getting […]

The AEO Awards 2019 took place last month at Grosvenor House on Park Lane. As an event put on by the event industry for the event […]

I joined Zing at the start of December 2019 and already it feels like I’ve always been here. My role is essentially a support one – […]

Innovation is a word often used to describe newness and has been an events industry buzzword for some time. The unabated challenge of delivering innovation in the […]

On Friday we (Lisa and I) visited the 2020 AEO Forums in London. It was a day of discovery and validation, so I thought I’d start […]

This week sees the launch of our new-and-improved Zing Research Panel and we’re all very excited about it! Over the years, we’ve carried out lots of […]

It’s safe to say everyone is feeling the effects of or worrying about the economic downturn resulting from the spread of Coronavirus. We hope that our […]

Persona definition the aspect of someone’s character that is presented to or perceived by others Today, the more widely used definition of persona is a tool […]