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  It’s not something we’re supposed to do, so the saying goes, however I recently spent a day with the Association of Qualitative Research practitioners (AQR) […]

Anyone who has sat in the business development chair will be familiar with the sudden realisation that this is where it gets real. You can have […]

I’m going to try and avoid using a lot of the clichés about running a marathon but since the beginning of 2016 I have dedicated a […]

Brand is a word that’s used widely but often inaccurately.  Is the product you sell or the service you offer a brand?  Brands produce/reinforce perceptions, they […]

Only a week in and I can already tell I’m going to enjoy it here at Zing. Coming from a journalism role I knew the chance […]

Everyone at Zing has been very welcoming and made me feel part of the team, sharing laughs and allowing me to be involved in their work. […]

Phew, the end of 2016 is almost here and what a year it’s been!  I don’t think any opinion polls could have predicted the events we’ve […]

I prefer to consider myself “eccentric” rather than just plain mad, but over 20 years working in Customer Service and administration could make anyone a little […]

It was great to catch up with some partners and clients at last weeks’ AEO Forums, it’s always a good focus for the start of another […]