blog

For many people visiting a consumer event is a considerable investment, not just financially but also in time, one of their most valuable assets.  That’s time […]

Many performance measurements and KPI’s mean little in and of themselves without context and so competitive benchmarks provide valuable objectivity.  They help an organisation to evaluate […]

With the New Year (if we can still call it that) in full swing, we’ll soon be looking forward to the Summer months. In the meantime […]

  It’s not something we’re supposed to do, so the saying goes, however I recently spent a day with the Association of Qualitative Research practitioners (AQR) […]

Anyone who has sat in the business development chair will be familiar with the sudden realisation that this is where it gets real. You can have […]

I’m going to try and avoid using a lot of the clichés about running a marathon but since the beginning of 2016 I have dedicated a […]

Brand is a word that’s used widely but often inaccurately.  Is the product you sell or the service you offer a brand?  Brands produce/reinforce perceptions, they […]

Only a week in and I can already tell I’m going to enjoy it here at Zing. Coming from a journalism role I knew the chance […]